Type resources for designers and brand owners
Tag: Brand fonts
110 articlesCelebrating community and creativity at Brand Talks Chicago.
We recently had the fortune of hosting our first-ever Brand Talks in Chicago. Read on as we recap some of the highlights from this wonderful event.
Letters of likeness. A custom typeface for the National Portrait Gallery.
In early autumn of 2022, EDIT invited Monotype to partner on one of London’s most anticipated rebrands, the refurbished National Portrait Gallery which is home to some of the world’s most iconic and progressive portraits. Read on for the full customer story.
Utility, authority, and a hint of steel for Bekaert.
Utility, authority, and a hint of steel for Bekaert.
Five takeaways from Brand Talks San Francisco.
Last week, Monotype descended on San Francisco for our first in-person Brand Talks event in the golden city since 2019, read on for our thoughts following the event.
Choosing the right type for your project.
As a disclaimer: There are no big secrets here, no giant revelations from my 20 years of design and type experience, but it may be helpful to see how someone else goes about the process of narrowing down their font options. Once you start giving focused thought and deliberate time to choosing fonts, your choices will get better.
GPU text rendering techniques.
Text rendering is an important component in the design of modern graphical user interfaces (GUIs) and digital media. With the increasing demand for high-quality graphics, animation and real-time rendering, the use of Graphics Processing Units (GPUs) for text rendering has become a popular solution.
Picsart & Monotype: A dynamic collaboration that empowers creators around the world.
Picsart x Monotype
Picsart x Monotype: A dynamic collaboration that empowers creators around the world.
Monotype and Picsart have built a partnership that’s fueling creativity for Picsart’s 150 million monthly global users. Picsart, the world’s largest digital creation platform, allows creators of all levels to design, edit, draw, and share photo and video content.
8 reasons why you should pay for fonts.
Paid fonts are superior to free fonts in a variety of ways (and no, we’re not just saying that because we sell fonts). Learn what separates a premium font from a free font from experts at Monotype.
Making the Type Trends Report.
This week, we take you behind the scenes of one of Monotype’s biggest, and most anticipated campaigns of the year: the annual Type Trends report. Tune in to hear from the report’s curators, Creative Type Directors Terrance Weinzierl and Emilios Theofanous on their experiences producing the report.
Utility, authority, and a hint of steel for Bekaert.
Monotype designed a pair of custom typefaces for global market leader in steel wire transformation and coating technologies, Bekaert, creating a bold, modernist design that speaks to the company’s extensive history and industrial heritage. The typefaces are an integral part of a company-wide rebrand, led by Interbrand and designed to support Bekaert’s ambition to be the leading partner in shaping the way we live and move: safe, smart, sustainable.
Fonts and luxury brands: Chapter three fashion.
Following on from our research into how fonts are used in the beauty and automotive industries, in part three we take a look at ten luxury fashion brands. What is the most fashionable font style? How do these brands use typefaces to stand out from competitors and are there opportunities which are being missed?
Gauge your clients’ font needs with these 12 questions.
When you’re undertaking the daunting, yet important task of determining client font usage, these questions can help get you started. Check them out in the article below.
Why font consistency is crucial to good branding.
Fonts are often the first branding element your customers see. They give shape to your message, and communicate with your customers 24/7/365. So, when was the last time you asked yourself what impression your fonts are making? Check out this video to find out what you should be looking out for.
5 rebrands that used type to transform their sector.
Rebranding a business is not for the faint of heart. It’s an enormous operation that requires significant time and investment while offering the possibility of totally revitalizing a brand.
The deadly “missing fonts” error and its implications on an agency.
We all know about the spinning rainbow wheel of death, but what about the “missing fonts error”? It can be just as frustrating for designers trying to do their work, which has drawbacks for agency operations as a whole and can damage your client’s trust in you.