Karl Nowak (WWF) and Christian Weigel (Digitas Pixelpark) presented the saveyour.world campaign in the metaverse, which features a young, engaged audience that wants to contribute to saving the real world.

It’s no secret that the environmental impact of minting, bidding, and selling NFTs is significant. Environmental considerations were at the top of our priority list as we began exploring this through our partnership with KnownUnknown and eventually led us to select Avalanche as our NFT platform. Read on to learn more.

We recently partnered with KnownUnknown to create an NFT project featuring more than two dozen artists from around the world, working in mediums such as graphic design, branding, footwear design, and photography, all of whom are using Helvetica Now Variable to create unique, original art. Read on for more information about the project. 

We recently attended NFT LA and Miami NFT Week, where we mingled with investors, designers, artists, and blockchain builders. Here were our key takeaways on the potential for this emerging community.

The concept of nonfungible tokens, or NFTs, entered the mainstream in February 2021 and the buzz hasn’t stopped building since. As NFTs become more established, what potential do they hold for typography as both a business and an art form?